VirtualMall is a product of Software Goldsmith Inc. (SGI). This is cloud based software application and it has been designed as a portal where all merchants and customers can meet to run their business. First, all merchants register and open their virtual stores. These stores remain open 24x7 on this site and top of that it can act as real stores like any other regular malls. These store owners can post their store hours on this site and during this period they can show their products to potential customers in real time to offer a real feeling of being at the store to their customers. Most of the current online stores display static product information and do not provide any regular store hours or any option to interact with merchants in real time as they can do at regular stores. Many times customers like to ask questions about products to merchants or want to chat about other topics in real time to make decision. But, they can't do that and many sells get lost due to that opportunity. So, to improve customers experience and to generate more revenues for merchants, we decided to open this VirtualMall so that we can stop that gap and build a bridge between merchants & customers by offering an option called "Virtual Store Hours" to promote the real-time interaction with merchants & customers.